GENDER SOLD SEPARATELY  

 Reimagining sexist vintage advertisements through the lens of gender bending 

Drawing from mid-20th century print ads, where rigid and misogynistic gender roles were the norms, I have reversed these traditional portrayals of masculinity and femininity to expose how deeply constructed and performative these roles have always been. Satire and exaggeration play key roles but the deeper meaning I aim to portray is how advertising has historically reinforced binary thinking and limited identities, often reducing individuals to narrow roles tied to consumption and desirability. These portraits are not purely ironic– they are meant to create tension between recognition and discomfort, inviting viewers to question why these images ever felt natural in the first place–and what it reveals about the systems that shaped them.

1969 TIPALET “BLOW IN HER FACE” CAMPAIGN

GenderSoldSeparately: 1969 Tipalet Campaign
GenderSoldSeparately: 1969 Tipalet Campaign
GenderSoldSeparately: 1969 Tipalet Campaign
Gender Sold Separately: 1969 Tipalet Campaign
Gender Sold Separately: 1969 Tipalet Campaign
Gender Sold Separately: 1969 Tipalet Campaign
Gender Sold Separately: 1969 Tipalet Campaign

1974 WEYENBERG MASSAGIC SHOES

GenderSoldSeparately: 1974 Weyenberg Shoes
GenderSoldSeparately: 1974 Weyenberg Shoes

1953 ALCOA ALUMINUM

GenderSoldSeparately: 1953 Alcoa Aluminum
GenderSoldSeparately: 1953 Alcoa Aluminum

1947 PITNEY-BOWES POSTAGE METERS

GenderSoldSeparately: 1947 Pitney-Bowes Postage Meters
GenderSoldSeparately: 1947 Pitney-Bowes Postage Meters